Hi I'm Dan!

I was born in the UK, earning my degree in Business Management from The University of North Georgia.

Age 19, I flew to America to live and play NCAA soccer in the Deep South whilst I was studying to get my business degree.

It was fun while it lasted! However, eventually the real world was calling and instead of going pro and carrying on the soccer route I went into the business world and moved into Fast Moving Consumer Goods.

Over the course of 2 years, the team and I turned a circa $900,000 business into an $8 million business and rose top line profits by roughly 20% - this was at the cost of my health and my hairline.

After 2 years, I realized it was time for a change. There was more to see in the world and although from the outside life was good, I felt there was more to do and more to achieve.  

I left the company and founded The Accountability Academy, a comprehensive community of like minded people who all want to help each other grow, develop and help create a better life in their personal, professional & physical life. 

We're here to help you get the best out of yourself by building fundamental habits and keeping you accountable to hitting your goals. 

I look forward to working with you and hope to see you in The Academy one day! 


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Rob Francis

Head of Health & Fitness

Rob comes to The Academy with a wealth of experience in Sport and human performance, completing his undergraduate at "..." in "..." Rob has also completed his Masters Degree in "..." and is currently completing his PHD. 

Rob joins The Academy knowing how to get the best out of his clients as he has worked with elite athletes from all over the world, in multiple different disciplines, having been a high level Division 1 Athlete at Oklahoma University for 1 year. 

Rob comes to The Academy understanding the holistic approach that we take with our clients, believing in the ability to cater to their personal needs and the importance of understanding their social and mental well-being is directly linked with their personal, health and fitness related results. 

"I'm here to help educate and cater towards our clients needs, and help guide them to their specific health and fitness related goals."