Hi I'm Dan!

I was born in the UK, earning my degree in Business Management from The University of North Georgia.

Age 19, I flew to America to live and play NCAA soccer in the Deep South whilst I was studying to get my business degree.

It was fun while it lasted! However, eventually the real world was calling and instead of going pro and carrying on the soccer route I went into the business world and moved into Fast Moving Consumer Goods.

Over the course of 2 years, the team and I turned a circa $900,000 business into an $8 million business and rose top line profits by roughly 20% - this was at the cost of my health and my hairline.

After 2 years, I realized it was time for a change. There was more to see in the world and although from the outside life was good, I felt there was more to do and more to achieve.  

I left the company and founded The Accountability Academy, a comprehensive community of like minded people who all want to help each other grow, develop and help create a better life in both their personal, professional & physical life. 

We're here to help you get the best out of yourself by building fundamental habits and keeping you accountable to hitting your goals. 

I look forward to working with you and hope to see you in The Academy one day! 


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Hi, I am Jordan!



Raised in Beverley, England. I pursued further education at the of 18, flying out to the states whilst earning a football (soccer) scholarship at the University of North Georgia. Here I completed a bachelor’s degree in Kinesiology with an emphasis in Health & Fitness. Continuing my education, I also. became a Certified Strength & Conditioning Specialist (National Strength & Conditioning Association) and a Precision Nutrition Level 1 coach. 


My passion for human performance grew with my time playing and wanting to improve upon myself and I found helping other people to reach their goals fulfilling. During my time at University, I decided I wanted to learn more about human performance. I took it upon myself to gain experience working with collegiate athletes and acquired an internship coaching in the athlete-only weight room. Here I got to grasp with the technical aspects of movements, and the components needed to build an established workout program. 


Upon graduation in December 2019, I moved to St. Petersburg, FL. This was my first year outside of formal education and playing football (soccer) full time. During my time here I worked as a Chiropractic Assistant, aiding in my knowledge in Anatomy & Physiology whilst gaining first-hand experience in patient rehab. Moreover, I continued my personal training/coaching career during my 5-month tenure as a strength coach intern with a boutique gym, where I learnt the true skills needed to keep people accountable and get the results they desired! 


For the year 2021 I have been helping young athletes in the Florida area training to meet the demands of their sport and grow into their full potential. From training to train, to training with a purpose, many of the elements that go into training an athlete can be transitioned into non-athletes! This is why I am here to help you!


I am here to answer any fitness/nutrition questions you may have! 

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